Let's face it, music can have great influence over us and that includes the ability to sell us things. Advertisers have known this for decades, which is why commercials have been laden with music since the early days of radio. Today, music is still an integral part of commercials. Advertisers work diligently to find music that enhances the appeal of a product, knowing that pairing the right song with the right product can result in increased profits. Additionally, many artists' songs have been resurrected, or plucked from obscurity, after being placed in a major commercial. For many artists, having "that song from that commercial" can translate into a considerable bump in album sales. For this reflection, you will examine three of the following commercials to assess the overall impact music has in the ads. (Note we are not looking at songs that are modified for a particular campaign, but songs that are used in their original form in order to help sell you something.) Each of these songs was chosen for a reason. But what do you think those reasons were? What likely was the desired effect? How is the product enhanced by this music? If you are already familiar with the song, how does your prior knowledge affect your appreciation of the ad or the product? Finally, do songs in advertising ever influence your own purchase of products?
- The Cosmopolitan of Las Vegas' "Misfit Right In" featuring Major Lazer ft. The Partysquad's "Original Don" (2013)
- Chipotle's "The Scarecrow" featuring "Pure Imagination" by Fiona Apple (2013)
- Taco Bell's "Viva Young" featuring fun's "We are Young" in Spanish (2013)
- Dior's "Secret Garden 2 - Versailles" featuring "Behind the Wheel" by Depeche Mode (2013)
- Target's "Color Changes Everything" featuring "Alouette" by The Delta Rythmn Boys (2012)
- The Cosmopolitan of Las Vegas' "Let Him Go" featuring Queen's "Bohemian Rhapsody" (2012)
- Internet Explorer's "IE9" featuring "Too Close" by Alex Clare (2012)
- Chipotle's "Back to the Start" featuring Coldplay's "The Scientist" (2011)
- Volkswagen Passat's "The Force" featuring "The Imperial March" by John Williams (2011)
- Apple iPod's "iPod Nano" featuring "1234" by Feist (2007)
- The Gap's "The Skinny Black Pant" featuring "Back in Black" by AC/DC (2006)
- Apple iPod's "Life is Random" featuring "Jerk it Out" by The Caesers (2006)
- Epic Games' Gears of War's "Mad World" featuring "Mad World" by Gary Jules (2006)
- The Gap's "Pretty Khaki" featuring "I Enjoy Being a Girl" from Flow Drum Song (2005)
- Chanel's "Le Film" featuring "Claire de Lune" by Claude Debussy (2004)
- Mitsubishi Eclipse's "Days Go By" featuring "Days Go By" by Dirty Vegas (2003)
- Mitsubishi Outlander's "Breathe" featuring "Breathe" by Télépopmusik (2002)
- Volkswagen Jetta's "Big Day" featuring "One Million Miles" by J. Ralph (2001)
- Volkswagen Cabriolet's "Pink Moon" featuring "Pink Moon" by Nick Drake (2000)
- The Gap's "Khaki Swing" featuring "Jump, Jive, and Wail" by Louis Prima (1998)
- Diet Coke's "Diet Coke Break" featuring "I Just Want to Make Love to You" by Etta James (1994)
- Pepsi's "Just One Look" featuring "Just One Look" by Doris Troy (1992)
- Nike Air's "Revolution" featuring "Revolution" by The Beatles (1987)
- Honda Scooters' "Don't Settle for Walking" featuring "Walk on the Wild Side" by Lou Reed (1986)
- Levi's "Launderette" featuring "I Heard it Through the Grapevine" by Marvin Gaye (1985)
- Must be in MLA Style
- Must be two full pages in length
Due: SEC. 03 & 23—WE 10.09; Sec. 86—TU 10.08




