Monday, September 30, 2013

Reflection 05: As Heard on TV—Music and Commercials



Let's face it, music can have great influence over us and that includes the ability to sell us things. Advertisers have known this for decades, which is why commercials have been laden with music since the early days of radio. Today, music is still an integral part of commercials. Advertisers work diligently to find music that enhances the appeal of a product, knowing that pairing the right song with the right product can result in increased profits. Additionally, many artists' songs have been resurrected, or plucked from obscurity, after being placed in a major commercial. For many artists, having "that song from that commercial" can translate into a considerable bump in album sales. For this reflection, you will examine three of the following commercials to assess the overall impact music has in the ads. (Note we are not looking at songs that are modified for a particular campaign, but songs that are used in their original form in order to help sell you something.) Each of these songs was chosen for a reason. But what do you think those reasons were? What likely was the desired effect? How is the product enhanced by this music? If you are already familiar with the song, how does your prior knowledge affect your appreciation of the ad or the product? Finally, do songs in advertising ever influence your own purchase of products?
 
Choose three of the following ads for your analysis:
    1. The Cosmopolitan of Las Vegas' "Misfit Right In" featuring Major Lazer ft. The Partysquad's "Original Don" (2013)
    2. Chipotle's "The Scarecrow" featuring "Pure Imagination" by Fiona Apple (2013)
    3. Taco Bell's "Viva Young" featuring fun's "We are Young" in Spanish (2013)
    4. Dior's "Secret Garden 2 - Versailles" featuring "Behind the Wheel" by Depeche Mode (2013)
    5. Target's "Color Changes Everything" featuring "Alouette" by The Delta Rythmn Boys (2012)
    6. The Cosmopolitan of Las Vegas' "Let Him Go" featuring Queen's "Bohemian Rhapsody" (2012)
    7. Internet Explorer's "IE9" featuring "Too Close" by Alex Clare (2012)
    8. Chipotle's "Back to the Start" featuring Coldplay's "The Scientist" (2011)
    9. Volkswagen Passat's "The Force" featuring "The Imperial March" by John Williams (2011)
    10. Apple iPod's "iPod Nano" featuring "1234" by Feist (2007) 
    11. The Gap's "The Skinny Black Pant" featuring "Back in Black" by AC/DC (2006)
    12. Apple iPod's "Life is Random" featuring "Jerk it Out" by The Caesers (2006)
    13. Epic Games' Gears of War's "Mad World" featuring "Mad World" by Gary Jules (2006)
    14. The Gap's "Pretty Khaki" featuring "I Enjoy Being a Girl" from Flow Drum Song (2005)
    15. Chanel's "Le Film" featuring "Claire de Lune" by Claude Debussy (2004)
    16. Mitsubishi Eclipse's "Days Go By" featuring "Days Go By" by Dirty Vegas (2003)
    17. Mitsubishi Outlander's "Breathe" featuring "Breathe" by Télépopmusik (2002)
    18. Volkswagen Jetta's "Big Day" featuring "One Million Miles" by J. Ralph (2001) 
    19. Volkswagen Cabriolet's "Pink Moon" featuring "Pink Moon" by Nick Drake (2000)
    20. The Gap's "Khaki Swing" featuring "Jump, Jive, and Wail" by Louis Prima (1998)
    21. Diet Coke's "Diet Coke Break" featuring "I Just Want to Make Love to You" by Etta James (1994)
    22. Pepsi's "Just One Look" featuring "Just One Look" by Doris Troy (1992)
    23. Nike Air's "Revolution" featuring "Revolution" by The Beatles (1987)
    24. Honda Scooters' "Don't Settle for Walking" featuring "Walk on the Wild Side" by Lou Reed (1986)
    25. Levi's "Launderette" featuring "I Heard it Through the Grapevine" by Marvin Gaye (1985)
    Required:
    • Must be in MLA Style
    • Must be two full pages in length

    Due: SEC. 03 & 23—WE 10.09; Sec. 86—TU 10.08

    Sunday, September 29, 2013

    Week 07: Blondie

    Blondie, "Heart of Glass" (1979)

    Week 07: Blondie
    Mo 09.30
    • Read: WARS—“Hip Hop is Destroying America’s Values” – “Hip Hop Demeans Women” 
    • Class: Reading discussion
    Tu 10.01
    • Read: WARS—“Hip Hop is Destroying America’s Values” – “’There are Bitches and Hoes’” 
    • Class: Reading discussion; Writers workshop; Multimedia presentations; Lecture—“How to Build a Solid Argument” 
    • Due: INFOGRAPHIC (DRAFT 1, BRING 3 COPIES) 
    We 10.02
    • Read: WARS—“Just Keeping it Real” – “’There are Bitches and Hoes’” 
    • Class: Multimedia presentations; Lecture—“How to Build a Solid Argument”
    • Due: INFOGRAPHIC (DRAFT 1, BRING 3 COPIES) 

    Upcoming:

    Week 08: Elvis Presley
    Mo 10.07
    • Read: WARS—“We’re Not Role Models” – “Nobody Talks about the Positive in Hip Hop”
    • Class: Reading discussion; Watch—Excerpts from And You Don’t Stop: 30 Years of Hip-Hop from VH1 (2004)
    • Due: INFOGRAPHIC (FINAL DRAFT; ATTACH DRAFT 1 TO BACK)
    Tu 10.08
    • Read: WARS—“We’re Not Role Models” – “Nobody Talks about the Positive in Hip Hop” 
    • Class: Reading discussion; Multimedia presentations; Watch—Excerpts from And You Don’t Stop: 30 Years of Hip-Hop from VH1 (2004) 
    • Due: INFOGRAPHIC (FINAL DRAFT; ATTACH DRAFT 1 TO BACK); REFLECTION 05
    We 10.09
    • Read: WARS—“Mutual Denials in the Hip Hop Wars” – “Six Guiding Principles for Creativity, Consumption, and Community in Hip Hop and Beyond”
    • Class: Reading discussion; Multimedia presentations
    • Due: REFLECTION 05 

    Due by Tu 10.1:
    LEARNINGCURVE GRAMMAR EXERCISES 1 & 2:
    1. ACTIVE AND PASSIVE VOICE
    2. COMMA SPLICES AND FUSED (RUN-ON) SENTENCES
    3. PARALLELISM
    4. FRAGMENTS
    5. PRONOUNS
    6. SUBJECT-VERB AGREEMENT

    Tuesday, September 24, 2013

    Music News 09.24.13



    Inforgraphic: A History of Music Playback Technologies


    Even in your own lifetime, the ways people listen to music have radically changed. Technology that was once bulky and cumbersome (e.g. the Discman) has evolved into that which is sleek and accessible. It's easy to take for granted the almost unlimited access we have to music today. And it is also easy to forget that it hasn't always been this way. For this assignment, you will create an infographic illustrating the development of music playback technology from the 19th century to today—and beyond. Which technologies you choose to highlight is up to you, but strive provide a comprehensive view of the advancements in this field. Also, you are responsible for whatever sources utilized in your infographic. And just as in traditional essays, you will require a thesis to guide your design.

    Some points to consider:
    • The next wave: Consider the implications of the next wave of technology. For example, was the next technological advancement merely an incremental or did it represent a fundamental shift?
    • The retail angle: You might consider how and where music is (or was) purchased. What is the relationship between musical recording technology and the ways in which we purchase music—or don't?
    • Portability: Think about all the places we can and do listen to music. Does technology allow us to take music into places that were previously difficult or impossible?
    • Continued issues: What issues has current technology still failed to address? What are potential areas of growth for new technologies (e.g. high-res audio)? 

    To create your infographic, you may utilize any one of the following programs:

    Requirements:
    • Ten sources minimum (cited using MLA's parenthetical citation method)
    • Include a works cited page

    A well-executed infographic will:
    • Have a title that articulates the goal of the assignment
    • Have a concise thesis embedded in the subheading
    • Visually translate perspectives and facts in a clear and enlightening manner
    • Stay within the parameters of the development of music playback technology
    • Cite sources using MLA's parenthetical citation method (as would be done in a traditional essay)

    Due: DRAFT 1 (BRING THREE COPIES)—SEC. 03 & 23—WE 10.02; Sec. 86—TU 09.29; FINAL DRAFT(ATTACH DRAFT 1 TO BACK)*—SEC. 03 & 23—MO 10.07; Sec. 86—TU 10.08

    *For up to five points extra credit: Please attach a one paragraph summary of your experience completing this assignment. Have you ever done anything like this before? What were the most challenging parts? What were the least challenging aspects? What changes would you recommend for me in the future? What should stay the same? Finally, which program worked best for you?

    Sunday, September 22, 2013

    Week 06: Carlos Santana

    Santana (Ft. The Product G&B), "Maria Maria" (2000)

    Week 06: Carlos Santana
    Mo 09.23
    • Read: eR—“Infographics: Separating the Great from the Mediocre” (The Next Web), “What Makes a Great Infographic?” (DashBurst), “70 Best Infographics on the Web” (Creative Bloq), “You Suck at Infographics” (Wired)
    • Class: Multimedia presentations; Lecture—“The Most Common Grammatical Errors—And How to Avoid Them”
    Tu 09.24
    • Read: WARS—“Hip Hop Causes Violence” – “Hip Hop Hurts Black People;” eR—“Infographics: Separating the Great from the Mediocre” (The Next Web), “What Makes a Great Infographic?” (DashBurst), “70 Best Infographics on the Web” (Creative Bloq)
    • Class: CLOSE READ ESSAY; Multimedia presentations; Lecture—“The Most Common Grammatical Errors—And How to Avoid Them”
    • Due: REFLECTION 04
    We 09.25
    • Read: WARS—“Hip Hop Causes Violence” – “Hip Hop Hurts Black People”
    • Class: CLOSE READ ESSAY
    • Due: REFLECTION 04

    Upcoming:


    Week 07: Blondie
    Mo 09.30
    • Read: WARS—“Hip Hop is Destroying America’s Values” – “Hip Hop Demeans Women” 
    • Class: Reading discussion; Writers workshop 
    • Due: INFOGRAPHIC (DRAFT 1, BRING 3 COPIES) 
    Tu 10.01
    • Read: WARS—“Hip Hop is Destroying America’s Values” – “’There are Bitches and Hoes’” 
    • Class: Reading discussion; Writers workshop; Multimedia presentations; Lecture—“How to Build a Solid Argument” 
    • Due: INFOGRAPHIC (DRAFT 1, BRING 3 COPIES) 
    We 10.02
    • Read: WARS—“Just Keeping it Real” – “’There are Bitches and Hoes’” 
    • Class: Multimedia presentations; Lecture—“How to Build a Solid Argument”

    Due by Tu 10.1:
    LEARNINGCURVE GRAMMAR EXERCISES 1 & 2:
    1. ACTIVE AND PASSIVE VOICE
    2. COMMA SPLICES AND FUSED (RUN-ON) SENTENCES
    3. PARALLELISM
    4. FRAGMENTS
    5. PRONOUNS
    6. SUBJECT-VERB AGREEMENT

    Tuesday, September 17, 2013

    Music News 09.17.13


    Close Read Essay: Prep

    Sometimes, it's not until a piece of art is examined in fine detail that new meanings arise. When cultural context, the artist's intentions, even your own prior knowledge, are set aside, a new way of "seeing" art can emerge. This is the purpose of a close reading, sometimes called an explication. Next week, you will conduct a close reading of a song in class. Specifically, you will conduct a close reading of a song by a female singer-songwriter. The goal is to delve deeply into this song in hopes of uncovering new ways to understand it. You will have wide latitude in how you choose to engage it. You may look at the function of the song as a whole or highlight its minute details—just as one might do a close reading of the whole of Michelangelo's Mona Lisa or consider only the hands.) As always, ground your analysis in a strong thesis, supported by evidence from the song.

    Below is a list of 20 songs from various genres of music. Choose one, then bring an annotated copy of your song's lyrics to class next Tuesday (Sec. 86) or Wednesday (Sec. 03 & 23).
    1. "Ode to Billie Joe" (Performed by Bobbie Gentry; Music and lyrics by Bobbie Gentry)
    2. "Doll Parts" (Performed by Hole; Music and lyrics by Courtney Love)
    3. "Jolene" (Performed by Dolly Parton; Music and lyrics by Dolly Parton)
    4. "Stand By Your Man" (Performed by Tammy Wynette; Music and lyrics by Tammy Wynette and Billy Sherrill)
    5. "Royals" (Performed by Lorde; Music and lyrics by Lorde and Joel Little)
    6. "Like a Star" (Performed by Corinne Bailey Rae; Music and Lyrics by Corinne Bailey Rae)
    7. "Both Sides Now" (Performed by Joni Mitchell; Music and lyrics by Joni Mitchell)
    8. "Caramel" (Performed by Suzanne Vega; Music and Lyrics by Suzanne Vega)
    9. "Rolling in the Deep" (Performed by Adele; Music and Lyrics by Adele and Paul Epworth)
    10. "Slow" (Performed by Rumer; Music and lyrics by Rumer)
    11. "Jezebel" (Performed by Sade; Music and lyrics by Sade Adu and Stuart Matthewman)
    12. "Fast Car" (Performed by Tracy Chapman; Music and lyrics by Tracy Chapman)
    13. "I'd Love to Kill You" (Performed by Katie Melua; Music and lyrics by Katie Melua and Ben Chapman)
    14. "This Woman's Work" (Performed by Kate Bush; Music and lyrics by Kate Bush)
    15. "Time After Time," (Performed by Cyndi Lauper; Music and lyrics by Cyndi Lauper and Rob Hyman)
    16. "Constant Craving" (Performed by k.d. lang; Music and lyrics by k.d. lang and Ben Mink)
    17. "What's the Matter Here?" (Performed by 10.000 Maniacs; Music and lyrics by Natalie Merchant and Robert Buck)
    18. "Waterfalls" (Performed by TLC; Music and lyrics by Marqueze Etheridge and Lisa "Left Eye" Lopes)
    19. "Wedding Song," (Performed by Anais Mitchell; Music and lyrics by Anais Mitchell)
    20. "So Far Away" (Performed by Carol King; Music and lyrics by Carol King)

      Monday, September 16, 2013

      Reflection 04: All On My Own—About Breakup Songs





















      At one time or another, all of us will feel the sting of a painful breakup. And when we're in the grips of heartache, we most often turn to music for comfort. Yet, it's not usually cheerful, uplifting music that gets us through our darkest moments. Instead, it's sad songs that routinely makes us feel better. Why? Why do we take comfort in maudlin songs when we're feeling lonely to begin with? What is it about hearing about other people's misery that makes us somehow feel better? Are there certain elements that make up a perfect breakup song? And if you've ever found yourself at the raw end of a breakup, what music got you through the pain? Do you have a go-to song for a breakup? If so, what is it and how does it help you cope?

      Include at least three of the following in your discussion:

      Requirements:
      • Must be in MLA Style
      • Must be two full pages in length
      • Must include a works cited page

      Due: Sec. 03 & 23—We 09.25; Sec. 86.—Tu 09.24

      Saturday, September 14, 2013

      Week 05: Patsy Cline

      Patsy Cline, "Leavin' On Your Mind" (1963)

      Week 05: Patsy Cline
      Mo 09.16
      • Read: eR—“Writing about Music” (University of Calgary), “A Guide to Writing about Music, Pt. 2: Thinking” (Invisible Oranges), “The NPR 100: The Most Important American Musical Works of the 20th Century” (NPR)
      • Class: Reading discussion; Multimedia presentations
      Tu 09.17
      • Read: eR—“Writing about Music” (University of Calgary), “A Guide to Writing about Music, Pt. 2: Thinking” (Invisible Oranges), “The NPR 100: The Most Important American Musical Works of the 20th Century” (NPR)
      • Class: Reading discussion; Multimedia presentations; Lecture—“On Wordiness: Exercises”
      • Due: EXPOSITORY ESSAY
      We 09.18
      • Class: Reading discussion; Lecture—“On Wordiness: Exercises”
      • Due: EXPOSITORY ESSAY

      Upcoming:

      Week 06: Carlos Santana
      Mo 09.23
      • Read: eR—“Infographics: Separating the Great from the Mediocre” (The Next Web), “What Makes a Great Infographic?” (DashBurst), “70 Best Infographics on the Web” (Creative Bloq), “You Suck at Infographics” (Wired)
      • Class: Multimedia presentations; Lecture—“The Most Common Grammatical Errors—And How to Avoid Them”
      Tu 09.24
      • Read: WARS—“Hip Hop Causes Violence” – “Hip Hop Hurts Black People;” eR—“Infographics: Separating the Great from the Mediocre” (The Next Web), “What Makes a Great Infographic?” (DashBurst), “70 Best Infographics on the Web” (Creative Bloq)
      • Class: CLOSE READ ESSAY; Multimedia presentations; Lecture—“The Most Common Grammatical Errors—And How to Avoid Them”
      • Due: REFLECTION 04
      We 09.25
      • Read: WARS—“Hip Hop Causes Violence” – “Hip Hop Hurts Black People”
      • Class: CLOSE READ ESSAY
      • Due: REFLECTION 04

      Due by Tu 10.1:
      LEARNINGCURVE GRAMMAR EXERCISES 1 & 2:
      1. ACTIVE AND PASSIVE VOICE
      2. COMMA SPLICES AND FUSED (RUN-ON) SENTENCES
      3. PARALLELISM
      4. FRAGMENTS
      5. PRONOUNS
      6. SUBJECT-VERB AGREEMENT

      Tuesday, September 10, 2013

      Expository Essay: This is Your Brain on Music

      Cognitive scientist Steven Pinker has argued that music is simply a byproduct of language, no more than an evolutionary “spandrel.” And he has dismissed music as “auditory cheesecake,” which “just happens to tickle several important parts of the brain in a highly pleasurable way, as cheesecake tickles the palate.” In fact, he claims that, “as far as biological cause and effect are concerned, music is useless.” Daniel J. Levitan takes the opposite view of music and, in This is Your Brain on Music, he attempts to refute Pinker’s theory by citing some of the latest cognitive science. In a concise essay, briefly outline some of Levitan’s key rebuttals of Pinker’s argument about music. Cite specific evidence from This is Your Brain on Music  to support your thesis.

      Note: Levitan's official website includes an extensive playlist of songs mentioned in the book, along with an explanation of the musical concept illustrated in each. Find the list here.

      Requirements:
      • MLA Style, including parenthetical citation
      • 3-page minimum
      • Include a works cited page

      The best papers will:
      • Stay within the parameters of the prompt, detailing Levitan's rebuttal
      • Have a concise thesis that both addresses the subject matter and  contains a viable argument
      • Clearly support their thesis utilizing solid evidence presented in a logical structure
      • Properly cite evidence from This is Your Brain on Music  using MLA's parenthetical citation method
      • Conclude with a summation of the main points
      • Be formatted according to MLA Style 

      Due: Sec. 03 & 23We 09.18; Sec. 86.Tu 09.17
       

      Sunday, September 8, 2013

      Week 04: Mariah Carey

      Mariah Carey, "I Still Believe" (1999)

      Week 04: Mariah Carey
      Mo 09.09
      • Read: BRAIN—“Anticipation” – “After Dessert, Crick was Still Four Seats Away from Me”
      • Class: Lecture—“MLA Style: An Introduction”
      Tu 09.07
      • Read: BRAIN—“Anticipation” – “The Music Instinct”
      • Class: Lecture—“MLA Style: An Introduction;” Watch—“Dr. Daniel Levitin: The World in Six Songs” (TEDxUSC); Lecture—“Citing Sources in MLA 101”
      We 09.08
      • Read: BRAIN—“What Makes a Musician?” – “The Music Instinct”
      • Class: Watch—“Dr. Daniel Levitin: The World in Six Songs” (TEDxUSC); Lecture—“Citing Sources in MLA 101”
      • Due: REFLECTION 03

      Week 05: Patsy Cline
      Mo 09.16
      • Read: eR—“Writing about Music” (University of Calgary), “A Guide to Writing about Music, Pt. 2: Thinking” (Invisible Oranges), “The NPR 100: The Most Important American Musical Works of the 20th Century” (NPR)
      • Class: Reading discussion; Multimedia presentations
      • Due: EXPOSITORY ESSAY (Annotated—instructions to be given in class prior to due date)
      Tu 09.17
      • Read: eR—“Writing about Music” (University of Calgary), “A Guide to Writing about Music, Pt. 2: Thinking” (Invisible Oranges), “The NPR 100: The Most Important American Musical Works of the 20th Century” (NPR)
      • Class: Reading discussion; Multimedia presentations; Lecture—“On Wordiness: Exercises”
      • Due: EXPOSITORY ESSAY

      ****

      Due by Tu 10.1:
      LEARNINGCURVE GRAMMAR EXERCISES 1 & 2:
      • ACTIVE AND PASSIVE VOICE
      • COMMA SPLICES AND FUSED (RUN-ON) SENTENCES
      • PARALLELISM
      • FRAGMENTS
      • PRONOUNS
      • SUBJECT-VERB AGREEMENT

      Tuesday, September 3, 2013

      Reflection 03: Just Sing, Sing a Song—The Disappearance of Singing in Public


      There was a time in this country when Americans sang openly and freely in public. Singing wasn't just limited to elementary schools or churches, or during the holidays, it was a part of everyday American life. When pianos were commonplace in people's homes and families learned the latest songs through sheet music, singing enjoyed a place everywhere from trains to dinner parties. But over time, singing in public waned in America. In fact, today singing is largely a spectator sport, left for the pros or, at least, those with a halfway decent voice—try leading a group of people in song at a mall and see how far you get. These days, there are fewer and fewer public spaces left for singing. And when we do sing, alcohol, the so-called "liquid confidence," is often required to induce us. Can public singing in America come back? What are those public spaces where at least some public singing remains, such as the traditional "Auld Lang Syne" at New Years or the perennial "Take Me Out to the Ballgame" at ballpark? Finally, how often, if ever, do you sing in public? If you do sing, why and where? And if you don't, what holds you back?

      Include at least three of the following in your discussion:

      Note: You will have the opportunity for up to 5 extra credit points if you sing a verse or two of a song in front of the class.

      Requirements:
      • Must be in MLA Style
      • Must be two full pages in length
      • Must include a works cited page

      Due: Sec. 03 & 23We 09.11; Sec. 86.Tu 09.10

      Sunday, September 1, 2013

      Week 03: Bruce Springsteen

      Bruce Springsteen and the E. Street Band, "Dancing in the Dark" (1984)

      Week 03: Bruce Springsteen
      Mo 09.02
      • No Class—Labor Day
      Tu 09.03
      • Read: BRAIN—“I Love Music and I Love Science—Why Would I Want to Mix the Two?” – “Behind the Curtain”
      • Class: DIAGNOSTIC ESSAY; Reading discussion; Lecture—“Writing as a Process”
      • Due: REFLECTION 01 & 02
      We 09.04
      • Read: BRAIN—“I Love Music and I Love Science—Why Would I Want to Mix the Two?” – “Behind the Curtain”
      • Class: Reading discussion; Lecture—“Writing as a Process”
      • Due: REFLECTION 02